Privacy Policy

This Privacy Policy explains how datatrixis B.V. collects, uses, and protects your personal information when you visit our website or use our services. We are committed to protecting your privacy and ensuring compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Last updated: 1st January 2026

Data Controller Information

datatrixis B.V. is the data controller for the personal information we collect and process. Our contact details are:

  • Company: datatrixis B.V.
  • Address: Dorpsstraat 217, 1074 FQ Amsterdam, North Holland, Netherlands
  • Registration Number: KvK73915857
  • VAT Number: NL732594682B02
  • Email: privacy@datatrixis.pro
  • Phone: +31 20 383 4831

Data Collection

We collect various types of personal data when you interact with our website and services. The data we collect includes information you provide directly to us and information we collect automatically through your use of our website.

Information You Provide

When you contact us or use our services, we may collect:

  • Name and contact information (email address, phone number)
  • Company name and business details
  • Messages and communications you send to us
  • Service preferences and requirements
  • Payment and billing information (when applicable)

Automatically Collected Information

When you visit our website, we automatically collect:

  • IP address and location data
  • Browser type and version
  • Device information and operating system
  • Website usage data and navigation patterns
  • Cookies and similar tracking technologies

How We Use Your Information

We use the personal data we collect for various purposes related to providing our services and improving your experience. The use of your data is based on legitimate business interests, contractual necessity, or your consent where required by law.

Service Provision

We use your information to:

  • Provide and deliver our marketing analytics services
  • Respond to your enquiries and support requests
  • Process payments and manage billing
  • Communicate about service updates and changes
  • Provide technical support and customer service

Business Operations

We may also use your data for:

  • Improving our website and services
  • Conducting analytics and research
  • Ensuring security and preventing fraud
  • Complying with legal obligations
  • Marketing our services (with your consent)

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

  • Contract: To perform our services and fulfil contractual obligations
  • Legitimate Interest: To operate our business, improve services, and communicate with clients
  • Consent: For marketing communications and non-essential cookies
  • Legal Obligation: To comply with applicable laws and regulations

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about our use of cookies, please see our Cookie Policy.

Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share your information in the following circumstances:

  • Service Providers: With trusted third-party vendors who assist in providing our services
  • Legal Requirements: When required by law, court order, or regulatory authority
  • Business Transfers: In connection with mergers, acquisitions, or business transfers
  • Consent: With your explicit consent for specific purposes

International Data Transfers

As we operate within the European Union, your data is primarily processed within the EU. If we transfer data outside the EU, we ensure appropriate safeguards are in place, including adequacy decisions or standard contractual clauses approved by the European Commission.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations. Our data retention periods vary based on the type of information and the purpose for which it was collected.

Retention Periods

  • Contact Information: Retained while you remain a client and for 3 years after the relationship ends
  • Website Analytics: Typically retained for 26 months
  • Marketing Data: Retained until you withdraw consent or for 3 years of inactivity
  • Legal Records: Retained as required by applicable laws

Your Rights

Under GDPR, you have several rights regarding your personal data:

  • Access: Request a copy of your personal data we hold
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your personal data
  • Restriction: Limit how we process your data
  • Portability: Receive your data in a structured, machine-readable format
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw consent for consent-based processing

To exercise these rights, please contact us using the information provided below.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication measures
  • Employee training on data protection
  • Incident response procedures

Children's Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website and updating the "last updated" date.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Supervisory Authority

You have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you believe we have not handled your personal data in accordance with applicable laws.

Autoriteit Persoonsgegevens
Website: autoriteitpersoonsgegevens.nl