We use cookies to improve your experience and provide personalised content. By continuing to use our website, you consent to our use of cookies. Learn more about our cookie policy

Cookie Preferences

Necessary

Required for basic website functionality

Analytics

Google Analytics for website performance

Functional

Preferences and settings storage

Marketing

Google Ads and personalised advertisements

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Cookie Policy

This Cookie Policy explains how datatrixis B.V. uses cookies and similar tracking technologies on our website. We are committed to being transparent about our use of these technologies and respecting your privacy choices.

Last updated: 1st January 2026

What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how their site is being used.

Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).

Why We Use Cookies

We use cookies and similar technologies for several purposes:

  • Essential functionality: To enable basic website features and ensure proper operation
  • Performance and analytics: To understand how visitors interact with our website
  • Personalisation: To remember your preferences and provide a customised experience
  • Marketing: To deliver relevant advertisements and measure campaign effectiveness
  • Security: To protect against fraud and ensure website security

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled. They are usually set in response to actions you take, such as setting privacy preferences or filling in forms.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic and user behaviour.

Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences, language settings, and other customisations you have made to the website.

Marketing/Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

Cookie Details

Below is a detailed list of the cookies we use on our website:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gat Google Analytics - throttles request rate 1 minute Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google Ads - advertising personalisation 2 years Marketing
preferences Stores website preferences and settings 30 days Functional

Third-Party Cookies

Some cookies on our website are set by third-party services. We use the following third-party services that may set cookies:

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect information about how visitors use our website. This information is used to compile reports and help us improve our website. The cookies collect information in an anonymous form.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads uses cookies to serve advertisements based on your visits to our website and other sites on the Internet. These cookies enable Google to show you relevant advertisements across the web.

Google Fonts

We use Google Fonts to display custom fonts on our website. When you visit our website, your browser may download font files from Google's servers, which may involve the transfer of your IP address to Google.

Google Consent Mode v2

We implement Google Consent Mode v2 to respect your privacy preferences. This technology allows us to adjust how Google services behave based on your consent choices. When you decline certain types of cookies, Google services operate in a privacy-enhanced mode that limits data collection while still providing basic functionality.

Your consent preferences are respected across all Google services we use, including Analytics and Ads, ensuring that your privacy choices are honoured throughout your browsing experience.

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Customise your cookie preferences

Changing Your Preferences

You can change your cookie preferences at any time by:

  • Clearing your browser cookies (this will reset your preferences)
  • Using your browser's privacy settings to block or allow specific cookies
  • Visiting this page again to see the consent banner

Browser Cookie Controls

Most web browsers allow you to control cookies through their settings. You can typically:

  • View what cookies are stored on your device
  • Delete cookies individually or all at once
  • Block cookies from specific websites
  • Block all cookies (though this may affect website functionality)
  • Set your browser to notify you when cookies are being set

Please note that if you choose to block or delete cookies, some features of our website may not work properly.

Browser-Specific Instructions

For specific instructions on managing cookies in your browser:

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and site permissions → Cookies and site data

Opt-Out Options

You can opt out of specific tracking services:

  • Google Analytics: Install the Google Analytics Opt-out Browser Add-on
  • Google Ads: Visit Google's Ads Settings page to control personalised advertising
  • General advertising: Visit the Digital Advertising Alliance's opt-out page

Mobile Devices

On mobile devices, you can control tracking through your device settings:

  • iOS: Settings → Privacy & Security → Tracking
  • Android: Settings → Privacy → Ads

Data Retention

Different types of cookies are retained for different periods:

  • Session cookies: Deleted when you close your browser
  • Persistent cookies: Remain until they expire or you delete them
  • Analytics data: Typically retained for 26 months
  • Advertising data: Varies by service, typically 90 days to 2 years

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website and updating the "last updated" date.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

  • Company: datatrixis B.V.
  • Email: privacy@datatrixis.pro
  • Phone: +31 20 383 4831
  • Address: Dorpsstraat 217, 1074 FQ Amsterdam, North Holland, Netherlands

For more information about how we handle your personal data, please see our Privacy Policy.

datatrixis

datatrixis B.V.

Professional marketing analytics systems for construction contractors

Dorpsstraat 217
1074 FQ Amsterdam
North Holland, Netherlands

Registration Number: KvK73915857

Services

  • Analytics Systems
  • Lead Tracking
  • Performance Reports
  • About Us

Contact

  • +31 20 383 4831
  • contact@datatrixis.pro
  • Mon-Fri: 10:00 - 19:00

Legal

  • Privacy Policy
  • Terms of Service
  • Cookie Policy

© 2026 datatrixis B.V. All rights reserved. Registration Number: KvK73915857